Artists are finding new ways to generate excitement from their fans by thinking outside the box with album releases. From Beyonce’s last album which included a music video for each track, to J. Cole releasing his Forest Hills Drive album with little buzz and no lead singles, the traditional rollout methods are becoming a thing of the past.

Stream the album:

Drake – If You’re Reading This It’s Too Late

He also premiered a 14 minute short film called “Jungle” to go with the release

You can download Drake’s project from iTunes HERE